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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Concierge MVP |  UX Research Empathy Mapping |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 2-4 h | 1-4 Wochen | 30–60 min | 45–90 min |
Participantsdifferent | 4-10 | 3-10 Kunden | 4-8 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Concierge Learnings, Service Blueprint, MVP Risks | Empathy Map, Assumptions List, Research Gaps | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | JourneyServiceService design | MVPValidationServiceDiscovery | SynthesisQualitativeWorkshop | SynthesisQualitativeRoot cause |