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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Causal Loop Diagram workspace showing the question, observations, and next decision.
Systems Thinking
Causal Loop Diagram
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.A Causal Loop Diagram makes feedback, reinforcement, and balance in a system legible. It uncovers side effects and self-reinforcement that stay hidden in linear explanations.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.
Complexitydifferent
MediumHighMediumHigh
Timedifferent
2-4 h2-6 h1-3 h2-6 h
Participantsdifferent
4-103-102-83-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogEvent Timeline, Causal Factor Chart, Cause List, Corrective ActionsCausal Loop Diagram, Feedback Notes, Leverage PointsCurrent Reality Tree, Core Problems, Intervention Ideas
Tagsno overlap
JourneyServiceService design
CausalityIncidentRoot causeTimeline
FeedbackSystems thinkingCausalityDynamics
Systems thinkingRoot causeConstraintsCausality
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