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| Criterion |  UX Research Customer Journey Mapping |  Innovation Brainwriting |  Innovation Lotus Blossom |  Innovation Round Robin Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 2-4 h | 15-30 min | 45-90 min | 20-45 min |
Participantsdifferent | 4-10 | 3-12 | 3-10 | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Idea sheets, Expanded concepts, Prioritized list | Lotus Diagram, Idea Themes, Shortlist | Idea List, Cluster, Shortlist |
Tagsno overlap | JourneyServiceService design | BrainstormingCollaborationInclusionIdeas | BrainstormingIdeationCreativityDivergenceWorkshop | BrainstormingIdeationFacilitationInclusionCreativity |