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| Criterion |  UX Research Customer Journey Mapping |  Innovation Brainstorming |  Innovation Rapid Ideation |  Innovation Lotus Blossom |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 2-4 h | 30-60 min | 5-20 min | 45-90 min |
Participantsdifferent | 4-10 | 4-12 | 1-20 | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Idea pool, Theme clusters, Shortlist | Ideenpool, Roh-Shortlist, Cluster | Lotus Diagram, Idea Themes, Shortlist |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeationCreativityWorkshopDivergence | BrainstormingIdeationDivergenceSpeed | BrainstormingIdeationCreativityDivergenceWorkshop |