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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Bottleneck Analysis.
Operations
Bottleneck Analysis
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a flow that backs up at one point, the method looks for the capacity limit with the greatest leverage. It explains why extra effort elsewhere barely improves throughput.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
2-4 h1-3 h0.5-2 Tage1-3 h
Participantsdifferent
4-103-86-123-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogBottleneck Map, Flow Metrics, Improvement Options, Follow-up MeasuresService Blueprint, Fail Points, Ownership MapCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
JourneyServiceService design
FlowMeasurementConstraints
Service designOperationsJourneyBlueprint
JourneyCustomerService designCanvas
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