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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Bottleneck Analysis.
Operations
Bottleneck Analysis
Paper illustration for ABC Analysis
Operations
ABC Analysis
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a flow that backs up at one point, the method looks for the capacity limit with the greatest leverage. It explains why extra effort elsewhere barely improves throughput.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
2-4 h1-3 h30-60 min0.5-2 Tage
Participantsdifferent
4-103-81-56-12
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogBottleneck Map, Flow Metrics, Improvement Options, Follow-up MeasuresABC Classification, Focus Rules, Control ListService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyServiceService design
FlowMeasurementConstraints
PrioritizationOperationsPortfolio
Service designOperationsJourneyBlueprint
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