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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.For an acute quality or delivery problem, the method structures immediate protection and root cause work together. It keeps the situation stable while the actual cause is investigated cleanly.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
2-4 h1-3 h1-6 Wochen1-3 h
Participantsdifferent
4-101-84-103-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogArgument Map, Evidence Gaps, Decision Rationale8D Report, Containment Plan, Root Cause Evidence, Corrective Action PlanCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
JourneyServiceService design
SensemakingDecisionRationale
QualityProblem solvingRoot cause
JourneyCustomerService designCanvas
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