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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy Ansoff Matrix |  Growth Flywheel |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 2-4 h | 45-90 min | 60-120 min | 1-3 h |
Participantsdifferent | 4-10 | 2-8 | 3-8 | 1-5 |
Formatdifferent | Workshop | Workshop + async | Workshop | Async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Ansoff Matrix, Growth Options, Risk Notes | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | JourneyServiceService design | GrowthStrategyMarketPortfolio | GrowthRetentionConversion | AnalyticsConversionGrowth |