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| Criterion |  UX Research Customer Journey Mapping |  UX Research Affinity Diagramming |  UX Research User Interviews |  UX Research Personas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 2-4 h | 45–90 min | 30–60 min per interview | 1-3 Tage |
Participantsdifferent | 4-10 | 3-10 | 1 participant per interview | Internes Team |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Theme clusters, Insight statements, Opportunity areas | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | JourneyServiceService design | SynthesisQualitativeRoot cause | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis |