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| Criterion |  UX Research Customer Journey Mapping |  UX Research Affinity Diagramming |  UX Design Service Blueprinting |  UX Research Empathy Mapping |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 2-4 h | 45–90 min | 0.5-2 Tage | 30–60 min |
Participantsdifferent | 4-10 | 3-10 | 6-12 | 4-8 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Theme clusters, Insight statements, Opportunity areas | Service Blueprint, Fail Points, Ownership Map | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | JourneyServiceService design | SynthesisQualitativeRoot cause | Service designOperationsJourneyBlueprint | SynthesisQualitativeWorkshop |