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Selected:Customer Journey MappingAffinity DiagrammingFailure Mode and Effects AnalysisService Blueprinting
| Criterion | ![]() UX Research Customer Journey Mapping | ![]() UX Research Affinity Diagramming | ![]() Operations Failure Mode and Effects Analysis | ![]() UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Low | High | High |
Timedifferent | 2-4 h | 45–90 min | 2-6 h | 0.5-2 Tage |
Participantsdifferent | 4-10 | 3-10 | 3-10 | 6-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Theme clusters, Insight statements, Opportunity areas | FMEA Table, Risk Priority, Mitigation Actions | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyServiceService design | SynthesisQualitativeRoot cause | RiskQualityOperationsRoot cause | Service designOperationsJourneyBlueprint |



