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| Criterion |  UX Research Customer Journey Mapping |  UX Research Affinity Diagramming |  UX Research Empathy Mapping |  UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 2-4 h | 45–90 min | 30–60 min | 0.5-2 Tage |
Participantsdifferent | 4-10 | 3-10 | 4-8 | 6-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Theme clusters, Insight statements, Opportunity areas | Empathy Map, Assumptions List, Research Gaps | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyServiceService design | SynthesisQualitativeRoot cause | SynthesisQualitativeWorkshop | Service designOperationsJourneyBlueprint |