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| Criterion |  UX Research Customer Journey Mapping |  UX Research Affinity Diagramming |  UX Design Customer Journey Canvas |  UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 2-4 h | 45–90 min | 1-3 h | 0.5-2 Tage |
Participantsdifferent | 4-10 | 3-10 | 3-10 | 6-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Theme clusters, Insight statements, Opportunity areas | Customer Journey Canvas, Pain Points, Experience Opportunities | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyServiceService design | SynthesisQualitativeRoot cause | JourneyCustomerService designCanvas | Service designOperationsJourneyBlueprint |