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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.
Complexitydifferent
MediumLowHighHigh
Timedifferent
2-4 h45–90 min2-6 h2-6 h
Participantsdifferent
4-103-103-83-10
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogTheme clusters, Insight statements, Opportunity areasCurrent Reality Tree, Core Problems, Intervention IdeasEvent Timeline, Causal Factor Chart, Cause List, Corrective Actions
Tagsno overlap
JourneyServiceService design
SynthesisQualitativeRoot cause
Systems thinkingRoot causeConstraintsCausality
CausalityIncidentRoot causeTimeline
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