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| Criterion |  UX Research Customer Journey Mapping |  UX Research Affinity Diagramming |  Product Discovery Concierge MVP |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 2-4 h | 45–90 min | 1-4 Wochen | 1-3 h |
Participantsdifferent | 4-10 | 3-10 | 3-10 Kunden | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Theme clusters, Insight statements, Opportunity areas | Concierge Learnings, Service Blueprint, MVP Risks | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | JourneyServiceService design | SynthesisQualitativeRoot cause | MVPValidationServiceDiscovery | JourneyCustomerService designCanvas |