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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing arc42 with its core stages and visible working result.
Architecture
arc42
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.arc42 structures architecture knowledge so teams can document system, decisions, and risks consistently. The template builds a living understanding of the architecture instead of scattered notes.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
MediumLowLowMedium
Timedifferent
2-4 h45–90 min1-2 Tage1-3 h
Participantsdifferent
4-103-101-43-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogTheme clusters, Insight statements, Opportunity areasArchitecture Document, Context View, Runtime View, Deployment ViewCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
JourneyServiceService design
SynthesisQualitativeRoot cause
ArchitectureDocumentationCommunication
JourneyCustomerService designCanvas
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