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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of an activity-role table with clear RACI assignments and one highlighted accountable role per activity.
Operations
RACI Matrix
Paper illustration for DACI
Decision Making
DACI
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.With unclear responsibilities across several roles or areas, the method creates unambiguous accountability logic. It reduces friction because decision, execution, contribution, and information become separately visible.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.
Complexitydifferent
MediumLowLowLow
Timedifferent
2-4 h15-45 min45-90 min30-60 min
Participantsdifferent
4-101-32-82-10
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogADR File, Decision Log, RationaleRACI Matrix, Responsibility Map, Decision NotesDACI Matrix, Decision Owner, Decision Log
Tagsno overlap
JourneyServiceService design
ArchitectureRationaleDocumentationGovernance
RolesResponsibilityGovernanceOperations
DecisionRolesGovernanceAlignment
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