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Criterion
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
HighMediumHighLow
Timedifferent
1-5 Tage1-2 WochenHalf day30-60 min
Participantsdifferent
4-121-63-122-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Logic Model, Change Objectives, Intervention Components, Evaluation PlanExperiment card, Result summary, Next betLeverage Map, Action StrategyCounter Metric List, Guardrail Definitions
Tagsno overlap
ChangeSystems thinkingCapability
MarketingGrowthExperimentsLearning
Systems thinkingChangeStrategy
MetricsMeasurementStrategyExperiments
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