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Criterion
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
HighMediumHighLow
Timedifferent
1-5 Tage1-2 WochenHalf day45-90 min
Participantsdifferent
4-121-63-122-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Logic Model, Change Objectives, Intervention Components, Evaluation PlanExperiment card, Result summary, Next betLeverage Map, Action StrategyAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
ChangeSystems thinkingCapability
MarketingGrowthExperimentsLearning
Systems thinkingChangeStrategy
GrowthStrategyMarketPortfolio
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