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Criterion
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
HighLowLowMedium
Timedifferent
1-5 Tage45-90 min1-5 Tage45-60 min
Participantsdifferent
4-122-8Nutzertraffic2-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Logic Model, Change Objectives, Intervention Components, Evaluation PlanAnsoff Matrix, Growth Options, Risk NotesInterest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk ranking
Tagsno overlap
ChangeSystems thinkingCapability
GrowthStrategyMarketPortfolio
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
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