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Criterion
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Purposedifferent
Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.
Complexitydifferent
HighLowMediumLow
Timedifferent
1-5 Tage45-90 min1-3 h45-90 min
Participantsdifferent
4-122-81-53-12
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Logic Model, Change Objectives, Intervention Components, Evaluation PlanAnsoff Matrix, Growth Options, Risk NotesFunnel report, Drop-off analysis, Optimization hypothesesForce Field Map, Change Levers, Risk Notes
Tagsno overlap
ChangeSystems thinkingCapability
GrowthStrategyMarketPortfolio
AnalyticsConversionGrowth
ChangeDecisionStrategy
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