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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
45-90 min1-2 Tage20-45 min0.5-2 Tage
Participantsdifferent
3-8Based on research questionBased on research question4-12
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsFindability Metrics, Path Analysis, Revised IAContent groups, Label set, IA hypothesesScenario Set, Strategic Implications, Robust Options
Tagsno overlap
OutcomesStrategyBehaviorPlanning
Information architectureNavigationFindability
Information architectureNavigationStructure
StrategyUncertaintyPlanning
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