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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Theory of Change
Systems Thinking
Theory of Change
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Theory of Change translates a desired impact into a traceable chain of change. It makes assumptions, intermediate goals, and measurement points visible before a program is rolled out at scale.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumHighMediumLow
Timedifferent
45-90 min2-6 h1-3 h45-90 min
Participantsdifferent
3-84-122-102-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsTheory of Change Map, Assumptions, Outcome MeasuresPESTLE Map, External Risks, Strategic QuestionsAnsoff Matrix, Growth Options, Risk Notes
Tags1 shared
OutcomesStrategyBehaviorPlanning
ImpactOutcomesSystems thinkingStrategy
StrategyMarketAnalysis
GrowthStrategyMarketPortfolio
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