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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.
Complexitysame
MediumMediumMedium
Timedifferent
45-90 min1-2 h Setup1-2 h
Participantsdifferent
3-82-203-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsOKR set, Measurement plan, Review cadenceNorth Star metric, Input metric tree, Measurement cadence
Tagsno overlap
OutcomesStrategyBehaviorPlanning
GoalsAlignmentOutcomesMeasurement
GrowthMetricsAlignmentRetention
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric