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Selected:Impact MappingOutcome-Driven InnovationThree HorizonsDesign Thinking
Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
MediumHighMediumHigh
Timedifferent
45-90 minMehrere WochenHalbtags-Workshop, dann iterativ1 Tag bis mehrere Wochen
Participantsdifferent
3-82-6 researchers plus sample3-124-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesHorizon map, Portfolio view, Initiatives per horizon, Resource planProblem Statement, Prototype, Test Learnings
Tagsno overlap
OutcomesStrategyBehaviorPlanning
OutcomesInnovationResearchQuantitative
StrategyInnovationPortfolioForesight
InnovationPrototypeResearch
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