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| Criterion |  Product Strategy Impact Mapping |  Product Discovery Outcome-Driven Innovation |  Product Strategy GIST Planning |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 45-90 min | Mehrere Wochen | Wochen bis Monate je Goal | 1-2 h |
Participantsdifferent | 3-8 | 2-6 researchers plus sample | 3-10 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Goals, Idea bank, Step-project list, Tasks, Learning reports | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | OutcomesInnovationResearchQuantitative | RoadmapOutcomesPlanningExperiments | Business modelStrategyValueInnovation |