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| Criterion |  Product Strategy Impact Mapping |  Product Discovery Outcome-Driven Innovation |  Business Strategy GAP Analysis |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 45-90 min | Mehrere Wochen | 1-3 h | 1 Tag bis mehrere Wochen |
Participantsdifferent | 3-8 | 2-6 researchers plus sample | 2-8 | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Gap Matrix, Action Plan, Risk Notes | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | OutcomesInnovationResearchQuantitative | StrategyAnalysisPlanning | InnovationPrototypeResearch |