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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitysame
MediumMediumMediumMedium
Timedifferent
45-90 min1-2 hMultiple workshops over several weeks1-2 h
Participantsdifferent
3-83-82-84-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsNorth Star metric, Input metric tree, Measurement cadenceHooked loop, Trigger map, Reward design, Ethics checkAlignment Map, Open Issues, Decision Questions
Tagsno overlap
OutcomesStrategyBehaviorPlanning
GrowthMetricsAlignmentRetention
GrowthBehaviorRetention
AlignmentStakeholdersStrategyFacilitation
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