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| Criterion |  Product Strategy Impact Mapping |  Innovation Lean Startup |  Business Strategy Ansoff Matrix |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 45-90 min | Wochen bis Monate je Lernzyklus | 45-90 min | 1-4 Wochen |
Participantsdifferent | 3-8 | 2-8 | 2-8 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Ansoff Matrix, Growth Options, Risk Notes | Experiment results, Decision log, Learning summary |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | LeanStartupValidationMVP | GrowthStrategyMarketPortfolio | ExperimentsGrowthAnalyticsValidation |