View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Strategy Impact Mapping |  Product Discovery Jobs to Be Done |  Business Strategy PESTLE Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 45-90 min | 1-3 Wochen | 1-3 h | 45-90 min |
Participantsdifferent | 3-8 | 5-12 Interviews | 2-10 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Job Stories, Outcome Statements, Opportunity List | PESTLE Map, External Risks, Strategic Questions | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | CustomerOutcomesNeeds | StrategyMarketAnalysis | GrowthStrategyMarketPortfolio |