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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitydifferent
MediumLowLowLow
Timedifferent
45-90 min30-60 min45-90 min30-60 min
Participantsdifferent
3-82-82-81-5
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsICE Table, Top Idea ListAnsoff Matrix, Growth Options, Risk NotesABC Classification, Focus Rules, Control List
Tagsno overlap
OutcomesStrategyBehaviorPlanning
PrioritizationScoringGrowthDecision
GrowthStrategyMarketPortfolio
PrioritizationOperationsPortfolio
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