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| Criterion |  Product Strategy Impact Mapping |  Growth Hooked Model |  Growth Pirate Metrics AARRR |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 45-90 min | Multiple workshops over several weeks | 1-2 h Setup, laufend | 1-4 Wochen |
Participantsdifferent | 3-8 | 2-8 | 2-8 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Hooked loop, Trigger map, Reward design, Ethics check | AARRR funnel, Metric baseline, Experiment backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | GrowthBehaviorRetention | GrowthMetricsExperiments | ExperimentsGrowthAnalyticsValidation |