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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
45-90 minMultiple workshops over several weeks45-90 min60-120 min
Participantsdifferent
3-82-82-83-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsHooked loop, Trigger map, Reward design, Ethics checkAnsoff Matrix, Growth Options, Risk NotesFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
OutcomesStrategyBehaviorPlanning
GrowthBehaviorRetention
GrowthStrategyMarketPortfolio
GrowthRetentionConversion
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