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| Criterion |  Product Strategy Impact Mapping |  Business Strategy GAP Analysis |  Innovation Round Robin Brainstorming |  Innovation Reverse Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 45-90 min | 1-3 h | 20-45 min | 30-60 min |
Participantsdifferent | 3-8 | 2-8 | 4-10 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Gap Matrix, Action Plan, Risk Notes | Idea List, Cluster, Shortlist | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | StrategyAnalysisPlanning | BrainstormingIdeationFacilitationInclusionCreativity | BrainstormingIdeationCreativityRisk |