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| Criterion |  Product Strategy Impact Mapping |  Business Strategy GAP Analysis |  Product Discovery Outcome-Driven Innovation |  Product Strategy GIST Planning |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 45-90 min | 1-3 h | Mehrere Wochen | Wochen bis Monate je Goal |
Participantsdifferent | 3-8 | 2-8 | 2-6 researchers plus sample | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Gap Matrix, Action Plan, Risk Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | StrategyAnalysisPlanning | OutcomesInnovationResearchQuantitative | RoadmapOutcomesPlanningExperiments |