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| Criterion |  Product Strategy Impact Mapping |  Growth Funnel Analysis |  Product Strategy GIST Planning |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 45-90 min | 1-3 h | Wochen bis Monate je Goal | 45-90 min |
Participantsdifferent | 3-8 | 1-5 | 3-10 | 2-8 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Funnel report, Drop-off analysis, Optimization hypotheses | Goals, Idea bank, Step-project list, Tasks, Learning reports | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | AnalyticsConversionGrowth | RoadmapOutcomesPlanningExperiments | GrowthStrategyMarketPortfolio |