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| Criterion |  Product Strategy Impact Mapping |  Business Strategy 5-Minuten VC-Check |  Product Strategy Counter Metrics |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 45-90 min | 5-15 min | 30-60 min | 1-4 Wochen |
Participantsdifferent | 3-8 | 1-5 | 2-6 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Counter Metric List, Guardrail Definitions | Experiment results, Decision log, Learning summary |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | StartupValidationCompetition | MetricsMeasurementStrategyExperiments | ExperimentsGrowthAnalyticsValidation |