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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Context Map workspace showing the question, observations, and next decision.
Domain Modeling
Context Map
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When several contexts need to talk to each other, it makes their relationships and dependencies legible. It helps sort integration pressure and responsibilities across system boundaries.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
45-90 min2-8 h45-90 min1-3 h
Participantsdifferent
3-85-122-82-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsAnsoff Matrix, Growth Options, Risk NotesContext Map, Integration Patterns, Boundary Notes
Tagsno overlap
OutcomesStrategyBehaviorPlanning
Domain-Driven DesignEventsDiscoveryWorkshop
GrowthStrategyMarketPortfolio
Domain-Driven DesignBoundariesStrategy
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