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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Dot Estimation.
Facilitation
Dot Estimation
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When size or effort can only be estimated roughly, Dot Estimation condenses the group's experience into a quick range. It turns individual contributions into a visible selection. The result is captured as an Effort Heatmap, Risk Signals, and Discussion Targets.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumLowHighLow
Timedifferent
45-90 min5-20 min1-4 Wochen1-5 Tage
Participantsdifferent
3-83-201-6Nutzertraffic
Formatdifferent
WorkshopWorkshopAsyncAsync
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsEffort Heatmap, Risk Signals, Discussion TargetsExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
OutcomesStrategyBehaviorPlanning
EstimationEffortRisk
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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