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| Criterion |  Product Strategy Impact Mapping |  Innovation Design Thinking |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 45-90 min | 1 Tag bis mehrere Wochen | 45-90 min | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 3-8 | 4-10 | 2-8 | 3-12 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Problem Statement, Prototype, Test Learnings | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | InnovationPrototypeResearch | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight |