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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Surveys method illustration showing its working structure
UX Research
Surveys
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.
Complexitydifferent
MediumHighHighMedium
Timedifferent
45-90 min4-5 TageMehrere Wochen3-14 Tage
Participantsdifferent
3-85-82-6 researchers plus sample50+
Formatdifferent
WorkshopWorkshopWorkshop + asyncAsync
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsPrototype, Test Findings, Decision RationaleDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesSurvey Results, Charts, Segment Insights
Tagsno overlap
OutcomesStrategyBehaviorPlanning
Design sprintPrototypeValidationInnovation
OutcomesInnovationResearchQuantitative
QuantitativeResearchValidation
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