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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration for Option Framing.
Decision Making
Option Framing
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.
Complexitysame
MediumMediumMediumMedium
Timedifferent
45-90 min45-90 min60-120 min45-120 min
Participantsdifferent
3-82-84-103-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsDecision Matrix, Scoring Rationale, Selected OptionDecision Frame, Decision Question, Criteria List, Evidence PlanOption Frames, Assumption Notes, Comparable Shortlist, Decision Inputs
Tagsno overlap
OutcomesStrategyBehaviorPlanning
DecisionCriteriaScoringTradeoffs
Decision framingAlignmentCriteriaOptions
OptionsDecision framingStrategyComparison
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