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| Criterion |  Product Strategy Impact Mapping |  Innovation Crazy 8s |  Business Strategy GAP Analysis |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 45-90 min | 8-15 min | 1-3 h | 30-60 min |
Participantsdifferent | 3-8 | 1-10 | 2-8 | 4-12 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Sketch Set, Idea Shortlist, Direction Options | Gap Matrix, Action Plan, Risk Notes | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | BrainstormingSketchingSpeedDivergenceDesign sprint | StrategyAnalysisPlanning | BrainstormingIdeationCreativityWorkshopDivergence |