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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.
Complexitydifferent
MediumLowLowMedium
Timedifferent
45-90 min30-60 min1-5 TageWochen bis Monate je Goal
Participantsdifferent
3-82-6Nutzertraffic3-10
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsCounter Metric List, Guardrail DefinitionsInterest Metrics, Conversion Signal, Learning NoteGoals, Idea bank, Step-project list, Tasks, Learning reports
Tagsno overlap
OutcomesStrategyBehaviorPlanning
MetricsMeasurementStrategyExperiments
ValidationExperimentsDemandGrowth
RoadmapOutcomesPlanningExperiments
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