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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumLowMediumLow
Timedifferent
45-90 min30-60 min1-5 Tage25-40 min
Participantsdifferent
3-82-6Nutzertraffic1-5
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsCounter Metric List, Guardrail DefinitionsClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next action
Tagsno overlap
OutcomesStrategyBehaviorPlanning
MetricsMeasurementStrategyExperiments
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
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