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| Criterion |  Product Strategy Impact Mapping |  Innovation Brainstorming |  Facilitation Alignment Mapping |  Facilitation Consensus Workshop |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 45-90 min | 30-60 min | 1-2 h | 1-3 h |
Participantsdifferent | 3-8 | 4-12 | 4-12 | 5-30 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Idea pool, Theme clusters, Shortlist | Alignment Map, Open Issues, Decision Questions | Consensus Clusters, Theme Titles, Priority Areas |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | BrainstormingIdeationCreativityWorkshopDivergence | AlignmentStakeholdersStrategyFacilitation | FacilitationConsensusWorkshopAlignment |