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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumHighMediumLow
Timedifferent
45-90 minHalber Tag bis mehrere Wochen60-120 min45-90 min
Participantsdifferent
3-84-123-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsBalanced Scorecard, Strategic Measures, Initiative MapFlywheel Map, Friction Points, Growth Levers, Experiment BacklogAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
OutcomesStrategyBehaviorPlanning
StrategyMetricsExecution
GrowthRetentionConversion
GrowthStrategyMarketPortfolio
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