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| Criterion |  Product Strategy Impact Mapping |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |  Product Strategy GIST Planning |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 45-90 min | 45-90 min | Halbtags-Workshop, dann iterativ | Wochen bis Monate je Goal |
Participantsdifferent | 3-8 | 2-8 | 3-12 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight | RoadmapOutcomesPlanningExperiments |