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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.
Complexitysame
MediumMediumMediumMedium
Timedifferent
45-90 min1-2 h45-120 min45-90 min
Participantsdifferent
3-84-122-82-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsAlignment Map, Open Issues, Decision QuestionsTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesDecision Matrix, Scoring Rationale, Selected Option
Tagsno overlap
OutcomesStrategyBehaviorPlanning
AlignmentStakeholdersStrategyFacilitation
TradeoffsDecisionCriteriaOptions
DecisionCriteriaScoringTradeoffs
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