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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Context Map workspace showing the question, observations, and next decision.
Domain Modeling
Context Map
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When several contexts need to talk to each other, it makes their relationships and dependencies legible. It helps sort integration pressure and responsibilities across system boundaries.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumLowMediumLow
Timedifferent
45-90 min45–90 min1-3 h30–60 min
Participantsdifferent
3-83-102-84-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsTheme clusters, Insight statements, Opportunity areasContext Map, Integration Patterns, Boundary NotesEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
OutcomesStrategyBehaviorPlanning
SynthesisQualitativeRoot cause
Domain-Driven DesignBoundariesStrategy
SynthesisQualitativeWorkshop
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